Swiggy Limited, an on-demand convenience platform, announces the launch of Swiggy Dineout’s Great Indian Restaurant Festival (GIRF) 2026. The festival launches with Bhuvan Bam as the official ambassador for GIRF 2026, integrating the universe of BB Ki Vines into the dining festival.
Following last year’s editions, GIRF 2026 returns with the promise: Bill Half. Party Full. Starting 15 February 2026, diners can enjoy up to 50% off at 40,000+ restaurants in 60+ cities in India. The offers are available across categories including cafes, pubs, bars, luxury dining and family restaurants for two full months. Diners can unlock up to 50% off on their food bill, get an additional 10% instant discount across all HDFC Bank cards and avail 10% back as Dinecash on every order when booking via Dineout.
Bhuvan Bam leads this year’s campaign, bringing the world of BB Ki Vines into GIRF 2026. The campaign integrates characters including Babloo, Babli, Sameer and Bhuvan, each representing diner archetypes.
In the flagship film, the BB Ki Vines universe takes on a dining situation. Babloo worries about discount caps and fine print. Sameer explains the scale of GIRF. When the bill is half, hesitation reduces. Group plans become spontaneous.
Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout said, “GIRF is one of India’s largest dining movements. Our focus every year is to make dining out more rewarding, more accessible and more frequent for consumers, while unlocking sustained incremental footfalls and revenue growth for our restaurant partners. With Bhuvan and the BB Ki Vines universe, we are tapping into characters that India deeply relates to. Babloo, Babli and Sameer represent real diner mindsets we see on the platform every day, from the bill conscious planner to the value maximiser to the spontaneous celebration starter.”
Dhruvish Thakkar, added, “The GIRF 2026 theme, ‘Bill Half. Party Full.’, captures the core emotional insight behind dining out. Dining out is a joy. The Bill is the only brake. Take that away and the celebration scales. From the established dining capitals of Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Chennai to emerging culinary hotspots like Goa, Jaipur, Indore, Coimbatore, Chandigarh, Lucknow and Udaipur, GIRF 2026 ensures that every foodie across 60+ cities gets to celebrate their way.
The campaign will roll out across digital, social and creator ecosystems as well as in-app storytelling formats, with integration of BB Ki Vines characters across performance marketing and platform creatives.
Beyond discounts, GIRF 2026 introduces activations including limited time Crazzzy Deals of the Day, complimentary cocktails and mocktails at select partner bars, and extended happy hours across participating venues.
This year’s edition features participation from Cafe Coffee Day, Barista, Good Flippin Burgers, Punjab Grill, YouMee, Krishnapatnam, Biergarten and Ironhill.