Burger Singh has marked its entry into Bengaluru with a high-impact city campaign, The Big Singh Feast, designed to build awareness and drive trials across new neighborhood stores. The activation was rolled out across Sarjapur, HSR Layout, and BTM Layout, positioning the homegrown quick service brand directly in the middle of Bengaluru’s high-density youth and family catchments.?
Burger Singh has over 180 store outlets in India, with recent reports from October 2025 mentioning 180+ outlets across more than 80 cities. The company's growth plan is to reach 300 stores by the end of the 2026 fiscal year. The brand's goal is to reach 300 stores by the end of the 2026 fiscal year. The outlets are located in both metro cities and Tier II or III markets across more than 80 cities.
The Big Singh Feast was anchored by a combined digital and on-ground strategy. On the digital side, the team used hyperlocal targeting, countdown content, WhatsApp-led amplification, and a series of AI-generated humorous reels to build sign-ups and buzz in specific pin codes. Offline, the brand invested in neighborhood branding, in-store communication, standees, and strong local mobilization across Sarjapur, HSR, and BTM to convert online interest into actual store visits.?
Ayush Kumar, Senior Vice President, Operations and Supply Chain at Burger Singh said, “Bangalore gave us a historic moment. We often see queues like this for big movie premieres or major tech launches, but witnessing thousands line up for our desi burgers was truly special. The love, trust and enthusiasm Bangalore has shown inspires us to keep building in this market.” For the brand, the event also doubled as a live test of store operations under peak load, showcasing its ability to manage large-scale activations without major service disruptions.?"
Since launching in Bengaluru, Burger Singh has seen strong traffic, repeat orders, and word-of-mouth adoption across its local network, with The Big Singh Feast further accelerating this trajectory. As the chain continues to grow beyond metros into Tier II and Tier III cities, the Bengaluru campaign provides a template for how homegrown QSR players can use digital-first, hyperlocal launch strategies and high-visibility giveaways to quickly build brand salience and customer trials in new urban markets.?